Video Email, Changing the World

| 1 Comment | No TrackBacks

If a picture paints a thousand words, then a minute of video is worth 1.8 million words. Incredible as that may sound to those new to Video email; those are the headline conclusions of the Research conducted by Dr. James McQuivey of Forrester Research.

The marketiVideo_email_successng power of video is highlighted in numerous studies, and in real world marketing.

Video increases time spent on websites.

Video improves bounce rates, http://en.wikipedia.org/wiki/Bounce_rate

Video increases click throughs.

Video increases ROI.

And so much more...

 

 

A few more stats;

"From 2010-2011 viewers streamed 28% more video and spent 45% more time watching."
Source: Nielsen

"Over 4 billion videos are viewed a day on YouTube and 60 hours of video are uploaded every minute."
Source: YouTube

"Retail sites with video increase conversion by 30% and boost average ticket by 13%."
Source: L2 Specialty Retail Report, September 2010

"80% of executives are watching more online video today than they were a year ago."
Source: Forbes Insight, December 2010

"Visitors who view product videos are 85% more likely to buy than visitors who do not."
Source: Internet Retailer, April 2010

"Dell credits video with reducing service call volumes by 5%."
Source: Dell

"Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers."
Source: Onlineshoes.com

"Zappos reported a 6% to 30% increase in sales for products with video."
Source: ReelSEO, December 2009

"With proper optimization, video increases the chance of a front-page Google result by 53 times."
Source: Forrester, 2010

"59% of senior executives prefer to watch video instead of reading text, if both are available."
Source: Forbes Insight, December 2010

"Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors."
Source: Comscore, August 2010

Check out; Vostit Video email Business and Vostit video email Business Pro

No TrackBacks

TrackBack URL: http://www.afterabc.kr/mt/mt-tb.cgi/4791

1 Comment

Very interesting article and I am shocked 4 million videos are watched a day on You Tube. Thanks you for information

Leave a comment