Video Email, Changing the World

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If a picture paints a thousand words, then a minute of video is worth 1.8 million words. Incredible as that may sound to those new to Video email; those are the headline conclusions of the Research conducted by Dr. James McQuivey of Forrester Research.

The marketiVideo_email_successng power of video is highlighted in numerous studies, and in real world marketing.

Video increases time spent on websites.

Video improves bounce rates,

Video increases click throughs.

Video increases ROI.

And so much more...



A few more stats;

"From 2010-2011 viewers streamed 28% more video and spent 45% more time watching."
Source: Nielsen

"Over 4 billion videos are viewed a day on YouTube and 60 hours of video are uploaded every minute."
Source: YouTube

"Retail sites with video increase conversion by 30% and boost average ticket by 13%."
Source: L2 Specialty Retail Report, September 2010

"80% of executives are watching more online video today than they were a year ago."
Source: Forbes Insight, December 2010

"Visitors who view product videos are 85% more likely to buy than visitors who do not."
Source: Internet Retailer, April 2010

"Dell credits video with reducing service call volumes by 5%."
Source: Dell

"Shoppers who view video at convert at a 45% higher rate than other shoppers."

"Zappos reported a 6% to 30% increase in sales for products with video."
Source: ReelSEO, December 2009

"With proper optimization, video increases the chance of a front-page Google result by 53 times."
Source: Forrester, 2010

"59% of senior executives prefer to watch video instead of reading text, if both are available."
Source: Forbes Insight, December 2010

"Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors."
Source: Comscore, August 2010

Check out; Vostit Video email Business and Vostit video email Business Pro

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1 Comment

Very interesting article and I am shocked 4 million videos are watched a day on You Tube. Thanks you for information

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